Mariah Carey @ Pinko SW3 15th February 2007
Mariah Carey needs no
introduction. She is an award-winning superstar with total sales of her records
in excess of 165 million worldwide, making her the top-selling female artist in
history. Leading Italian fashion house Pinko announced Mariah
as the new face of their London inspired fashion brand.
The Pinko campaign featuring Carey was shot by photographer
Michelangelo Di Battista and art directed by Giovanni Bianco. The images depict
Carey in strong sultry poses wearing Pinko’s signature urban designs.
I was one of the few media and fashionistas to receive an invite to
Pinko's cocktail party to celebrate the new campaign and their newly
refurbished store on Brompton Road. The store was lit up and there were
paparazzi and police surrounding the area, not to mention the many fans waiting
outside in the cold to catch a glimpse of their idol. Inside the store was a
different story, it was full of glamorous people sipping on the neverending
glasses of pink champagne and cocktails, and waiters handing out canapees (tiny
sized food to us little people). As time went on, more and more celebrities
arrived including Kimberley Stewart, Calum Best, Duncan from
Blue, Ronan and Yvonne Keating, Benny Medina (Mariah's manager)
and JC Chasez (from 'N Sync).
Suddenly the cameras outside started clicking like crazy and I caught a sneaky
peek at Naomi Campbell (a previous model for Pinko) outside
posing with her new look hair style. Not long after, Mariah Carey
herself joined her looking relaxed but she spoke little words. They entered
Pinko together and the paparazzi took photos of them. Naomi went off to
circulate while Mariah was whisked upstairs. The place was packed and everyone
wanted to speak with her. Making our way back down the stairs was a mission and
Benny Medina was looking a bit frustrated, he said "Why can't people think of
waiting and not going down the stairs like everyone else?!" and then started
bopping to a Mariah song.
After only about ten minutes,
Mariah and her entourage made their way to the door. I was introduced to her by
Michael Richardson and she autographed my invitation (bless
her) which proves she never turns down autographs no matter how busy it is
around her. Michael let me know where they were having dinner so I made my way
there. San Lorenzo's on Beauchamp Place had paparazzi waiting
outside already to take a few more shots after dinner. The restaurant was very
cosy and they had their own big table on the top floor with candles scattering
the surface. Benny Medina, Michael Richardson, Connie
Filippello, Mark Sudack and Mariah were all there together and
looked like they were having a grand old time. I said my goodbyes and went home
while they went back to Claridge's. I finally met
Mariah Carey, my favourite singer and most probably the most talented
person I will ever meet.
Mariah Carey
Mariah Carey, Pietro Negra (President of Pinko),
Benny Medina (Manager)

Inside the Pinko store
Outside the Pinko store

Naomi Campbell
Duncan from Blue
JC Chasez (ex-'N Sync)
Ronan and Yvonne Keating
Lil' Old Me
By Rashmi Shastri - Feb 2007
www.mariahcarey.com
www.pinko.it
All images copyright of Rashmi Shastri ©